Bringing traffic to online offers from quality offline sources can be the most rewarding marketing strategies. Only PRO marketers use the SYNERGY between the offline and online worlds. If you had to build an online business from scratch and had two choices, buy only traffic from online platforms OR buy traffic from offline platforms, your ROI could potentially be up to 7 times higher with the latter.
Here is the thing: the method of targeting that many marketers have been taught is just not enough these days.
It’s not enough to target a person that liked a certain page on FB. It’s not enough to target a certain person that visited site x,y, or z.
That was okay 1-2 years ago, but today, you need an extra BOOST for your targeting efforts. And that extra “boost” is called: BUYERS!
Quick: would you prefer to target a person that liked a FB page about diets OR would you prefer to target a person who bought a diet product in the past 30 days?
You got it! Buyers keep buying. And you can target MILLIONS of them based on their specific purchases.
No business can grow without scaling. Unfortunately, scaling online traffic sources can be hard- there are too many changing variables.
We see this happening way too often: you spend time, effort, and money to create a profitable test campaign, you get it to your desired ROI, and now you want to scale it 10, 20, or 50 fold- only to find that as you scale your costs go up, your target markets dry up, your ads don’t perform the same with larger audiences, etc.
This does not happen when dealing with these specific laser targeted offline-to-online traffic sources. It’s actually one of the beauties that puts it in a league of its own: scaling is easy, no changing variables, and costs remain exactly the same.
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